GLOSSARY OF PRINTING TERMS

PRINTING

FOUR COLOR PROCESS printing, often abbreviated as 4C refers to the combination of cyan, magenta, yellow and key, which is black. The combination of two, three, or four of the process colors in varying percentages can create almost any color, from flesh tones to sky blue to leafy green.

PMS (Pantone Matching System), also referred to as “spot” and “flat” colors, are printed from a single ink created to achieve a specific color match. PMS colors are applied as one color, not as a combination of two, three, or four colors like 4C process. Logos and graphics can be color broken to print in 4C process or in PMS colors.

FOIL

FOIL STAMPING is the application of metallic or pigment (non-metallic) foil, often gold or silver, applied to paper via a heated die stamp. Foil stamping is commonly used by law firms and CPAs requiring high quality presentation materials ordered in smaller quantities of 250 – 2000 units. Foil stamping can be combined with embossing to create 3D images.

EMBOSSING

EMBOSSING produces an image that is raised above the surface.

DEBOSSING creates an image that is pressed into the material and appears below the surface.

MATERIAL

LINEN is a textured stock with a pattern simulating the look of linen cloth. Linen stocks are created by embossing a specific pattern of lines like you would see in fine linen cloth. These patterns are fine and subtle and are commonly used by law firms and CPSs requiring high quality presentation materials ordered in smaller quantities of 2502000 units. Linen stocks do not smudge or fingerprint and do not require aqueous or laminate coatings.

C1S (coated one side) is a high quality white paperboard stock primarily made from virgin wood pulp with a smooth coating on one side. Our C1S stock is FSC certified and includes 10% recycled fiber.

C2S (coated two side) is a high quality white paperboard stock primarily made from virgin wood pulp with a smooth coating on both sides. Our C2S stock is FSC certified and includes 10% post-consumer recycled fiber.

ECO BROWN KRAFT is an uncoated brown paperboard stock made from 100% post-consumer recycled fiber.

POLYPROPYLINE (PP) is a plastic material known for its clarity and durability. PP is made from virgin resin and is recyclable.

POLYETHOLINE (PE) is a highly durable plastic material offered in a wide variety of standard and custom tinted and opaque colors. PE is offered in virgin resin or blended with post-consumer recycled content.

PCR POLYETHOLINE (PCR PE) offered in 35% – 85% post-consumer recycled content. Our PCR PE is made from recycled milk jugs available in natural, tinted, and opaque in standard and custom colors. Natural PCR PE is the color of typical plastic milk jugs.

COATING

AQUEOUS – Water-based coating that seals the ink against smearing. Aqueous coating adds no durability to the product. If necessary, an overall aqueous coating (gloss, satin or matte) is applied FREE on print orders. If a coating finish is not specified, gloss will be used. Our aqueous coatings are recyclable.

SOFT-TOUCH – A special effect matte aqueous coating that gives the product a soft or suede like feel. It needs to be applied to a coated sheet, and requires an additional 24 hrs. production time. Not recommended for use on overall solid black (or dark PMS colors), as it has a tendency to show imperfections. Like any matte coating, it can alter the appearance of print color. Soft-Touch coating can be recycled.

LAMINATION – Bonds a strong, protective film of plastic to the sheet. Lamination is the most durable of the available coatings and is available in gloss or matte finish. Matte lamination can alter appearance of print color. Plastic lamination is not recyclable. Biodegradable film is available. Call for pricing.

BIO-PLUS UV COATING – A high gloss finish that seals the ink against smearing. UV coating adds no durability to the product. Exposure to ultra-violet light cures the finish to a brilliant shine. UV coating needs to be applied to an enamel or clay coat paper, such as our Semi-gloss White. Tends to fingerprint on large solid areas of dark ink (wipes away easily). Our BioPlus UV coating is 50% renewable with 30% soy and can be recycled with other mixed waste.

SPOT COATING – We have a wide range of spot coating options and applications to achieve a gloss/matte combination effect. Costs vary depending on material and if coating is applied in-line or off-line. Call for information and assistance. MAILERS: Let us know your mailing requirements prior to production. A spot coating may be necessary if using inkjet.

ENVIRONMENTAL CERTIFICATION

FOREST STEWARDSHIP COUNCIL (FSC) certification labels provide on-product proof of the integrity of the supply chain from forest to consumer. Their goal is to ensure forests are managed in a responsible manner. The FSC logo can only be added by an FSC certified printer on FSC certified stock. We will choose the appropriate on-product label (FSC 100%, FSC Mix, FSC Recycled) depending on the FSC certified paper you have chosen.

SUSTAINABLE FORESTRY INITIATIVE (SFI): An independent, non-profit organization responsible for maintaining, overseeing, and improving a sustainable forestry certification program that is internationally recognized.