Tag Archives: presentation folder

Add Value to a Presentation Folder with Foil Stamped Artwork

Adding value to a presentation folder is as easy as adding foil stamped artwork or text.  Foil stamping your company’s logo, street address or website address on the cover of the folder presents your product or service in a professional … Continue reading

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5 Tips: Presentation Folder Structural Disasters to Avoid

I heard more than one actress on the Oscar Red Carpet give credit to Spanx as the key to her great look.  Great construction marries both form and function, and a great start is knowing which presentation folder designs fall … Continue reading

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5 Tips: What Designers Know about Great Presentation Folders

How do you design a standout presentation folder?  Designers have several tricks of the trade – what I call “special effects” – that you can use to create something really special for your company. Even better, an extraordinary folder doesn’t … Continue reading

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5 Tips: How to Pick Paper Stock for Presentation Folders

Selecting paper stock is one of the toughest – yet most critical – decisions when ordering presentation folders.  Paper choice affects the perceived value of your firm. It determines how the ink gets absorbed and the final effect produced on … Continue reading

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5 Tips: Make Your Logo Shine on Your Presentation Folder

Many firms will tell you that they don’t have a brand, but they do have a reputation.  Whether it’s law, financial services, accounting, insurance or consulting, a firm’s reputation is everything.  And that reputation materializes in the company logo. These … Continue reading

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5 Tips: Could Your Presentation Folder Work Harder to Build Your Brand? (You Betcha.)

Brand building means consistently delivering your brand message to your target market whenever your consumer encounters your brand.  Your presentation folder is a key touchpoint between your brand and your consumer:  displaying your proposal, delivering your product samples, or introducing your … Continue reading

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Fresh Eyes

I try not to burden my soul too much with New Year’s resolutions. Rather, I see the new year as a way to see things with fresh eyes. It doesn’t hurt that New Year’s forces me to push back from … Continue reading

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Feeding the Soul of Conformer

Inventing radically better products is the soul of Conformer Products, Inc., and our Conformer friends are our inspiration. Every day our conversations with strategic partners, end users, manufacturers and distributors give us insight into the business challenges that our products … Continue reading

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