Tag Archives: Paperboard Packaging

Hall of Shame #10: The Story He’s Telling

So I’ve been psychoanalyzing our packaging choices, and what they say about us and our brand to the customer.  If you’ve read Inconvenient Truth: When a (Visual) Story > 1000 Words, you’re probably already in agreement that this package (see photo) … Continue reading

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Buyers Prove More Cost-Conscious than Eco-Conscious

I love trees – don’t get me wrong – but I am just now shaking off my Earth Day media hangover.  My favorite misguided environmental piece argued the environmental impact of bicycle frame materials: specifically, whether carbon fiber was recyclable … Continue reading

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FedEx Chooses Conformer

For two years running, FedEx has been selling its custom photo calendars with a Conformer Mailer that features a giftwrap-like printed design and a space for a label. The Conformer paperboard mailer saves $.0.34 in postage because it passes as … Continue reading

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