Tag Archives: Marketing

Fresh Eyes

I try not to burden my soul too much with New Year’s resolutions. Rather, I see the new year as a way to see things with fresh eyes. It doesn’t hurt that New Year’s forces me to push back from … Continue reading

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Try It, You’ll Like It

As anybody in new product development or technology can tell you, it’s challenging to get people to try a product they’ve never seen in action before.  We at Conformer Products can attest to this issue, which is why product sampling is … Continue reading

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Hall of Shame #10: The Story He’s Telling

So I’ve been psychoanalyzing our packaging choices, and what they say about us and our brand to the customer.  If you’ve read Inconvenient Truth: When a (Visual) Story > 1000 Words, you’re probably already in agreement that this package (see photo) … Continue reading

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Northwestern University: Big Ten Conformer Fan

While I love both my children equally, occasionally one of them will do something that deserves an extra squeeze.  As far as Conformer fans go, Northwestern University gets an extra squeeze from me today. The Kellogg School of Management at … Continue reading

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A Terrific Backhanded Compliment

I got a terrific backhanded compliment on Friday from a good friend and respected colleague in the human resources industry who handles a lot of training materials.  “I’ve always known about your envelope business”, she said, “but I was never … Continue reading

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A Luxurious Look for Luxurious Products

The Steuben Catalog Mailer Goes from Ordinary to Extraordinary Problem: Since 1903, Steuben Glass has been renowned for its unique, handmade products. The company was using an-off-the shelf, lightweight plastic envelope to mail their prestigious ½” thick perfect bound catalog, … Continue reading

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A New Generation of Patented Packaging Solutions

[youtube=http://www.youtube.com/watch?v=koAKmBLOrxc]

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