Tag Archives: mailer

Is E-Marketing Environmentally Friendly? Think Again.

I often hear the “paper is bad for the environment” perspective here in Silicon Valley, home of our West Coast office.   However, the more relevant question might be, “Compared to what?” Unless I missed the memo, sales and marketing … Continue reading

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USPS Tutorial: How to Save Postage

It’s been four years since the U.S. Postal Service changed its price structure. That doesn’t mean that the USPS has gotten better at explaining its not-so-new rate system to customers. Their website will price your mailing, but won’t give you … Continue reading

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5 Tips: What Designers Know About Designing Mailers

Too often, companies spend considerable resources on marketing literature, yet they allow the mailroom to decide how to present these materials to their target market. The mailer – not the literature inside – creates that critical first impression, speaking about … Continue reading

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Recyclable Tyvek® Mailers? Not Really

Is it legitimate to say that a product is 100% recyclable when, in reality, most municipalities won’t accept that product for collection? This contradiction has always left me scratching my head.  Why? Technically, DuPont™ Tyvek® high-density polyethylene (HDPE) material can … Continue reading

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Try Googling “USPS Damaged My Package”

Yesterday the USPS delivered a package from Amazon in a corrugated box that looked like it been tossed into a cage of chimpanzees just before feeding hour.  Normally, you think of corrugated boxes as being on the indestructible side of … Continue reading

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‘Fringe’ Case Study: Social Media Really Works!

I’ll be honest with you.  Product placement has never been in our marketing plans.  I mean, product placement is for soft drinks, laptops, and running shoes.  Right? But our ongoing social media outreach, coupled with product placement, turned out to … Continue reading

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‘Fringe’ Highlights Conformer’s New Product Launch

This morning, my colleague asked me if “Fringe” planned on using Conformer mailers to ship alien body parts in future episodes.  It’s been a fun week.  (Read: Conformer on FRINGE) Sci-fi humor aside, last week Agent Olivia Dunham opened a Conformer mailer … Continue reading

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Fox’s ‘Fringe’ Gives Conformer Mailer 15 Secs of Fame

  On Friday night at 9/8c, a Conformer mailer was delivered on the latest episode of “Fringe” to Special Agent Olivia Dunham, exposing millions of viewers to a 15-second look at the Conformer patented construction on the Fox Network.  In the … Continue reading

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Fresh Eyes

I try not to burden my soul too much with New Year’s resolutions. Rather, I see the new year as a way to see things with fresh eyes. It doesn’t hurt that New Year’s forces me to push back from … Continue reading

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Hall of Shame #9: Bubble Mailers, a Slow Death

I think consumers are smart enough to recognize “greenwashing” when they see it.  Greenwashing, a term whose origin seems derived from “brainwashing,” is when a company spins its product in a way to position it as more eco-friendly than it actually … Continue reading

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