Tag Archives: hall of shame

Hall of Shame #10: The Story He’s Telling

So I’ve been psychoanalyzing our packaging choices, and what they say about us and our brand to the customer.  If you’ve read Inconvenient Truth: When a (Visual) Story > 1000 Words, you’re probably already in agreement that this package (see photo) … Continue reading

Posted in Branding, Hall of Shame, Mailers / Envelopes | Tagged , , , , , , | 1 Comment

Inconvenient Truth: When A (Visual) Story > 1000 Words

One of the best speakers I’ve heard in a long time, Nancy Duarte of Duarte Design, spoke about the power of storytelling to my beloved Watermark networking group.  Nancy is best known for creating Al Gore’s Inconvenient Truth “slideshow,” so … Continue reading

Posted in Branding, Conformer News, Hall of Shame, Mailers / Envelopes | Tagged , , , , , , , , , , , , | 3 Comments

Hall of Shame #9: Bubble Mailers, a Slow Death

I think consumers are smart enough to recognize “greenwashing” when they see it.  Greenwashing, a term whose origin seems derived from “brainwashing,” is when a company spins its product in a way to position it as more eco-friendly than it actually … Continue reading

Posted in Environmental, Hall of Shame, Mailers / Envelopes | Tagged , , , , , , , , , , | Leave a comment