Tag Archives: eco-friendly

Is E-Marketing Environmentally Friendly? Think Again.

I often hear the “paper is bad for the environment” perspective here in Silicon Valley, home of our West Coast office.   However, the more relevant question might be, “Compared to what?” Unless I missed the memo, sales and marketing … Continue reading

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Hall of Shame #14: Dell’s FSC-certified Junk Mail Is Still, um, Junk Mail

I am happy to see that corporate America is hitching a ride on the eco-friendly bandwagon, but if their actions don’t match up to their message, it can spell trouble. I just received a Dell catalog full of energy-saving claims … Continue reading

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‘Fringe’ Highlights Conformer’s New Product Launch

This morning, my colleague asked me if “Fringe” planned on using Conformer mailers to ship alien body parts in future episodes.  It’s been a fun week.  (Read: Conformer on FRINGE) Sci-fi humor aside, last week Agent Olivia Dunham opened a Conformer mailer … Continue reading

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FAQs: Can I Afford to Buy Eco-Friendly Products?

Many of our clients are surprised to hear that eco-friendly presentation and mailing materials can cost the same or less than unfriendly materials. Unfortunately, the marketplace has been trained to assume that making eco-friendly choices comes at a price.  I’ve seen … Continue reading

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Hall of Shame #9: Bubble Mailers, a Slow Death

I think consumers are smart enough to recognize “greenwashing” when they see it.  Greenwashing, a term whose origin seems derived from “brainwashing,” is when a company spins its product in a way to position it as more eco-friendly than it actually … Continue reading

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