Category Archives: Random Thoughts

Micro-Lending for the Holidays

As 2011 draws to a close, we look back on the past 12 months and are reminded of all the important people — our friends, colleagues and clients with whom we spend time sharing the trials of business and the … Continue reading

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Conformer Sitcom: Brilliant Strategic Move Says WSJ

Did you see the Wall Street Journal‘s cover story on Dunder Mifflin branded copy paper? If you’re wondering why that name sounds familiar, it’s the paper company parodied on ‘The Office‘, now in its eighth season on television. The real … Continue reading

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Postcard: On a Personal Note

I’ve undertaken a major cleanup of my garage, with a special focus on the boxes of untouched keepsakes that move with me over time. Photos, yes.  But I didn’t anticipate the letters.  What a find!  I found a series of … Continue reading

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Great Design of Ordinary Objects

Have you heard about A Collection A Day?  I’ve been digging this blog recently, and not only because I’m a vintage collector myself.  (My extensive collection of rulers eerily foreshadows my involvement with Conformer.) This blog was created by Lisa … Continue reading

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‘Fringe’ Case Study: Social Media Really Works!

I’ll be honest with you.  Product placement has never been in our marketing plans.  I mean, product placement is for soft drinks, laptops, and running shoes.  Right? But our ongoing social media outreach, coupled with product placement, turned out to … Continue reading

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Fresh Eyes

I try not to burden my soul too much with New Year’s resolutions. Rather, I see the new year as a way to see things with fresh eyes. It doesn’t hurt that New Year’s forces me to push back from … Continue reading

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Felt & Wire: Putting Inspiration in the Mail

I just stumbled upon a fantastic resource for graphic designers, printers, and envelope and packaging industry insiders.  Get a healthy dose of pure inspiration on the Mohawk Fine Papers‘ blog, Felt & Wire. Living here in Silicon Valley, it’s easy … Continue reading

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USPS Innovation: A Closed-Door Affair

Earlier this week I had the pleasure of attending National Postal Customer Council Day at Gotham Hall in NYC.  If USPS matters are important to your business, this is a must-attend annual event. Similar to last year’s simulcast, this year’s … Continue reading

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Conformer Attends MTAC Innovation Symposium

At the invitation of Susan Plonkey, President of Mailing and Shipping Services, I attended MTAC, the Mailers’ Technical Advisory Committee for the United States Post Office. This group consists of suppliers and customers of the USPS and has been operating … Continue reading

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USPS Marketing Exec Robert Bernstock Resigns

As an innovator of packaging and postal solutions, I have learned all about the strict regulations of the United States Postal Service. As an entrepreneur, I often find these rules, established to prevent vendor favoritism, frustrating, time-consuming, and generally counterproductive … Continue reading

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