Category Archives: Presentation Folders

Add Value to a Presentation Folder with Foil Stamped Artwork

Adding value to a presentation folder is as easy as adding foil stamped artwork or text.  Foil stamping your company’s logo, street address or website address on the cover of the folder presents your product or service in a professional … Continue reading

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Foil Stamped Professional Presentation Folders Enhance the Image of Your Business

Foil stamped professional presentation folders are a great way to enhance the image of your business. Attorneys, accountants, realtors and other business owners can all benefit from a well-designed folder.  Whether you’re sending material to an existing or potential customer, … Continue reading

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100# Linen – Perfect for Foil Stamped Artwork on Pocket Folders

100# Linen cover is a popular paper stock for foil stamped pocket folders.  It’s sturdy enough to hold hundreds of pages, is readily available and comes in several colors.  The texture of the linen also provides a nice contrast to … Continue reading

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How to Choose the Best Pocket Folder

  Whether you’re looking for a presentation folder to deliver a client’s tax returns or to introduce a new product line at a trade show, you have a lot of options. If you’re not sure how to select the right folder, … Continue reading

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Is E-Marketing Environmentally Friendly? Think Again.

I often hear the “paper is bad for the environment” perspective here in Silicon Valley, home of our West Coast office.   However, the more relevant question might be, “Compared to what?” Unless I missed the memo, sales and marketing … Continue reading

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Paper Stock 101: How Paper and Print Work Together

Matthew Feldman is a good friend of Conformer and, as CEO of Millmar Paper, knows a heck of a lot about paper stock, particularly as it relates to print.  He has established himself as a true industry innovator with the … Continue reading

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Conformer Hall of Fame # 5: A Sample Kit That Screams Quality

With one foot solidly in the print industry, I see my fair share of marketing materials and sample kits from the print world.  And I am often left unsettled.  If our industry is to persuade others of the compelling value … Continue reading

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5 Tips: Presentation Folder Structural Disasters to Avoid

I heard more than one actress on the Oscar Red Carpet give credit to Spanx as the key to her great look.  Great construction marries both form and function, and a great start is knowing which presentation folder designs fall … Continue reading

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5 Tips: What Designers Know about Great Presentation Folders

How do you design a standout presentation folder?  Designers have several tricks of the trade – what I call “special effects” – that you can use to create something really special for your company. Even better, an extraordinary folder doesn’t … Continue reading

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5 Tips: How to Pick Paper Stock for Presentation Folders

Selecting paper stock is one of the toughest – yet most critical – decisions when ordering presentation folders.  Paper choice affects the perceived value of your firm. It determines how the ink gets absorbed and the final effect produced on … Continue reading

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