Category Archives: Meeting Planners

5 Tips: Presentation Folder Structural Disasters to Avoid

I heard more than one actress on the Oscar Red Carpet give credit to Spanx as the key to her great look.  Great construction marries both form and function, and a great start is knowing which presentation folder designs fall … Continue reading

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5 Tips: What Designers Know about Great Presentation Folders

How do you design a standout presentation folder?  Designers have several tricks of the trade – what I call “special effects” – that you can use to create something really special for your company. Even better, an extraordinary folder doesn’t … Continue reading

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5 Tips: How to Pick Paper Stock for Presentation Folders

Selecting paper stock is one of the toughest – yet most critical – decisions when ordering presentation folders.  Paper choice affects the perceived value of your firm. It determines how the ink gets absorbed and the final effect produced on … Continue reading

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5 Tips: Make Your Logo Shine on Your Presentation Folder

Many firms will tell you that they don’t have a brand, but they do have a reputation.  Whether it’s law, financial services, accounting, insurance or consulting, a firm’s reputation is everything.  And that reputation materializes in the company logo. These … Continue reading

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Conformer Sweeps PEAK Awards…again!

Conformer Products has done it again, picking up three PEAK (Printing Excellence and Knowledge) Awards from Print Solutions magazine — two Grand Awards and one Award of Excellence – making it six years in a row that Conformer Products has … Continue reading

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10,000 Solutions: Don’t Let Marketing End at the Mailroom Door

Companies invest countless hours and great sums of money to make sure their brand is expressed correctly through their printed marketing materials, but more often than not, I find smart marketing people relying on “the mailroom guy” to determine which … Continue reading

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Conformer is No Longer Expanding

I just wrapped up an important re-positioning  project I’ve been working on for the past year with some very talented marketing people in our industry.   Over time, we’ve learned some remarkable things from the marketplace as to why customers choose … Continue reading

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A Terrific Backhanded Compliment

I got a terrific backhanded compliment on Friday from a good friend and respected colleague in the human resources industry who handles a lot of training materials.  “I’ve always known about your envelope business”, she said, “but I was never … Continue reading

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Bill Clinton Distributes Conformer

Former President Bill Clinton was interviewed by Matt Lauer on the Today Show this morning to kick off the Clinton Global Initiative’s Annual Meeting which takes place this year September 22 – 25.  The CGI Meeting began using a Conformer portfolio to … Continue reading

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