Category Archives: Hall of Shame

Crazy British Postal Worker Does USPS Huge Favor

Finally, some good news for the USPS.  A disgruntled British postal employee recently served as a good distraction.  The “distraction” involved nudity, crazy glue and disability benefits.  Don’t worry, this video is entirely safe to view at the office. -Sari … Continue reading

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Hall of Shame #14: Dell’s FSC-certified Junk Mail Is Still, um, Junk Mail

I am happy to see that corporate America is hitching a ride on the eco-friendly bandwagon, but if their actions don’t match up to their message, it can spell trouble. I just received a Dell catalog full of energy-saving claims … Continue reading

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Conformer Hall of Shame #13: Bubble Mailer Failure (Great Video!)

Microsoft ran a viral campaign years ago that recently resurfaced on YouTube.  Its intention, I think, was to persuade the public to abandon paper altogether.  Alas, paper usage has outlasted their campaign. This hilarious video did succeed in brilliantly illustrating … Continue reading

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Jon Stewart Goes Bananas on Packaging

 Did anybody catch Jon Stewart’s latest inductee to the Pantry of Shame on “The Daily Show” last night? The Del Monte  Single-Serve Banana, an individual banana (wait for it…) wrapped in plastic. As you know, we’re big fans of … Continue reading

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Hall of Shame #12: Envelope Kills Oscar Moment

Did anybody else see how much the presenters at the 83rd Annual Academy Awards were struggling to open the envelopes with the Oscar winners’ names last night?  It wasn’t nerves and shaky fingers.  It was a poor choice of envelope.  … Continue reading

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Hall of Fame #2: Oscar Envelope Praised by Tom Hanks

Despite my criticism of the official 83rd annual Academy Awards ill-fitted envelope (Hall of Shame #12), I would be remiss if I didn’t call attention to Tom Hanks’s envelope comment at the top of the Oscars show. “These envelopes are works … Continue reading

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Hall of Shame #11: Reach Out and Touch Someone

I have been a loyal AT&T Wireless customer since 1996, long before mobile phones were not the mandatory business tools they are today.  I have watched the Company re-brand itself more times than Madonna.  Ah the memorable slogans – More … Continue reading

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Hall of Shame #10: The Story He’s Telling

So I’ve been psychoanalyzing our packaging choices, and what they say about us and our brand to the customer.  If you’ve read Inconvenient Truth: When a (Visual) Story > 1000 Words, you’re probably already in agreement that this package (see photo) … Continue reading

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Inconvenient Truth: When A (Visual) Story > 1000 Words

One of the best speakers I’ve heard in a long time, Nancy Duarte of Duarte Design, spoke about the power of storytelling to my beloved Watermark networking group.  Nancy is best known for creating Al Gore’s Inconvenient Truth “slideshow,” so … Continue reading

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Hall of Shame #9: Bubble Mailers, a Slow Death

I think consumers are smart enough to recognize “greenwashing” when they see it.  Greenwashing, a term whose origin seems derived from “brainwashing,” is when a company spins its product in a way to position it as more eco-friendly than it actually … Continue reading

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