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Category Archives: Hall of Fame
Top Notch Client Art – Third Consecutive Award
No doubt about it, talented graphic designers know how to balance striking imagery with confident restraint. In the case of Ernst & Young, their 2013 Entrepreneur of the World Gala Conformer Portfolio communicates self-assurance, prestige, and status. The art is … Continue reading
Posted in Conformer News, Hall of Fame, Uncategorized
Tagged Benny, E&Y, Ernst & Young
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Conformer Hall of Fame # 5: A Sample Kit That Screams Quality
With one foot solidly in the print industry, I see my fair share of marketing materials and sample kits from the print world. And I am often left unsettled. If our industry is to persuade others of the compelling value … Continue reading
Conformer Hall of Fame #3: A Packaging Party (on the Inside)
I get a depressing amount of ‘Hall of Shame’ candidates in the mail every week, that it comes as something of a shock to get a package that blows my hair back. Stella & Dot, a direct marketing jewelry … Continue reading
Hall of Fame #2: Oscar Envelope Praised by Tom Hanks
Despite my criticism of the official 83rd annual Academy Awards ill-fitted envelope (Hall of Shame #12), I would be remiss if I didn’t call attention to Tom Hanks’s envelope comment at the top of the Oscars show. “These envelopes are works … Continue reading
Posted in Branding, Hall of Fame, Hall of Shame
Tagged Conformer envelope, Oscar brand, Oscars envelope, Tom Hanks Oscars
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Hall of Fame #1: Leading by Example
After nine Hall of Shame blog posts where we have poked holes in corporations’ missed marketing opportunities, postal blunders, and environmental lapses, I received a mailing today worth highlighting for its excellent execution. Dupli, a Syracuse, NY-based envelope and marketing … Continue reading
