Category Archives: Hall of Fame

Top Notch Client Art – Third Consecutive Award

No doubt about it, talented graphic designers know how to balance striking imagery with confident restraint.  In the case of Ernst & Young, their 2013 Entrepreneur of the World Gala Conformer Portfolio communicates self-assurance, prestige, and status.  The art is … Continue reading

Posted in Conformer News, Hall of Fame, Uncategorized | Tagged , , | Leave a comment

Conformer Hall of Fame # 5: A Sample Kit That Screams Quality

With one foot solidly in the print industry, I see my fair share of marketing materials and sample kits from the print world.  And I am often left unsettled.  If our industry is to persuade others of the compelling value … Continue reading

Posted in Branding, Design Tips, Hall of Fame, Presentation Folders | Tagged , , , , , | Leave a comment

Conformer Hall of Fame #3: A Packaging Party (on the Inside)

  I get a depressing amount of ‘Hall of Shame’ candidates  in the mail every week, that it comes as something of a shock to get a package that blows my hair back.  Stella & Dot, a direct marketing jewelry … Continue reading

Posted in Branding, Design Tips, Hall of Fame | Tagged , , , , | 1 Comment

Hall of Fame #2: Oscar Envelope Praised by Tom Hanks

Despite my criticism of the official 83rd annual Academy Awards ill-fitted envelope (Hall of Shame #12), I would be remiss if I didn’t call attention to Tom Hanks’s envelope comment at the top of the Oscars show. “These envelopes are works … Continue reading

Posted in Branding, Hall of Fame, Hall of Shame | Tagged , , , | 2 Comments

Hall of Fame #1: Leading by Example

After nine Hall of Shame blog posts where we have poked holes in corporations’ missed marketing opportunities, postal blunders, and environmental lapses, I received a mailing today worth highlighting for its excellent execution. Dupli, a Syracuse, NY-based envelope and marketing … Continue reading

Posted in Branding, Hall of Fame | Tagged | Leave a comment