Category Archives: Environmental

Stephen Colbert Supports Consumers for Paper Options

Last month, Consumers for Paper Options got some light hearted exposure on The Colbert Report.  If you’re not familiar with Consumers for Paper Options, it’s a lobbying group set up by the Envelope Manufacturers Association, who Colbert credits with, “Pushing … Continue reading

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Maybe ‘Paperless’ Has Gone Too Far?

Domtar, “the sustainable paper company” has recently released a really short film that puts a very funny spin on the paperless movement allegedly sweeping the nation.  This video is a must-see! I say allegedly because going paperless is often (1) … Continue reading

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Is E-Marketing Environmentally Friendly? Think Again.

I often hear the “paper is bad for the environment” perspective here in Silicon Valley, home of our West Coast office.   However, the more relevant question might be, “Compared to what?” Unless I missed the memo, sales and marketing … Continue reading

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Hall of Shame #14: Dell’s FSC-certified Junk Mail Is Still, um, Junk Mail

I am happy to see that corporate America is hitching a ride on the eco-friendly bandwagon, but if their actions don’t match up to their message, it can spell trouble. I just received a Dell catalog full of energy-saving claims … Continue reading

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Recyclable Tyvek® Mailers? Not Really

Is it legitimate to say that a product is 100% recyclable when, in reality, most municipalities won’t accept that product for collection? This contradiction has always left me scratching my head.  Why? Technically, DuPont™ Tyvek® high-density polyethylene (HDPE) material can … Continue reading

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5 Tips: Presentation Folder Structural Disasters to Avoid

I heard more than one actress on the Oscar Red Carpet give credit to Spanx as the key to her great look.  Great construction marries both form and function, and a great start is knowing which presentation folder designs fall … Continue reading

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5 Tips: How to Pick Paper Stock for Presentation Folders

Selecting paper stock is one of the toughest – yet most critical – decisions when ordering presentation folders.  Paper choice affects the perceived value of your firm. It determines how the ink gets absorbed and the final effect produced on … Continue reading

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6 Tips to Avoid Overpackaging

Take out a measuring tape. Measure the length, width, and thickness of the contents you want to mail.  This will help you shop for the right package that will fit your contents. Don’t buy more than you need. Using a … Continue reading

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Jon Stewart Goes Bananas on Packaging

 Did anybody catch Jon Stewart’s latest inductee to the Pantry of Shame on “The Daily Show” last night? The Del Monte  Single-Serve Banana, an individual banana (wait for it…) wrapped in plastic. As you know, we’re big fans of … Continue reading

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FAQs: What is FSC- or SFI-Certified Paper?

Since Conformer encourages all of our customers to use environmentally sustainable paper stocks, this question comes up a lot.  What does FSC-certified mean?  Is that the same thing as SFI-certified?  What’s the difference? FSC stands for Forest Stewardship Council.  This … Continue reading

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