Category Archives: Design Tips

Paper Stock 101: How Paper and Print Work Together, Part 2

This is a continuation of my juicy interview with Matt Feldman on the relationship between paper stock and print.  See below to link to the first part of the interview. Conformer:  How does the scoring and folding required to make … Continue reading

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Paper Stock 101: How Paper and Print Work Together

Matthew Feldman is a good friend of Conformer and, as CEO of Millmar Paper, knows a heck of a lot about paper stock, particularly as it relates to print.  He has established himself as a true industry innovator with the … Continue reading

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Conformer Hall of Fame # 5: A Sample Kit That Screams Quality

With one foot solidly in the print industry, I see my fair share of marketing materials and sample kits from the print world.  And I am often left unsettled.  If our industry is to persuade others of the compelling value … Continue reading

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File Prep 101: Fail-Proof Proofing

Proof review is usually the last time most customers see a job before delivery.  This critical step, when done properly, prevents the unnecessary delay and expense of reprinting.  The type of proof you receive will depend on the job specifications.  … Continue reading

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File Prep 101: 5 Tips for Picture-Perfect Print Resolution

In marketing as in life, a picture is worth a thousand words. Marketers use photographs in print advertising and collateral material to create an emotional bond between the consumer and the product and to strengthen market position. Because most of … Continue reading

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File Prep 101: How to ‘Color Break’

This blog series , File Prep 101, is expressly written for people who oversee print-related projects but who may not have a formal education in graphic design.  This blog series is intended to demystify design lingo and illuminate the pre-production … Continue reading

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Conformer Hall of Fame #3: A Packaging Party (on the Inside)

  I get a depressing amount of ‘Hall of Shame’ candidates  in the mail every week, that it comes as something of a shock to get a package that blows my hair back.  Stella & Dot, a direct marketing jewelry … Continue reading

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5 Tips: What Designers Know About Designing Mailers

Too often, companies spend considerable resources on marketing literature, yet they allow the mailroom to decide how to present these materials to their target market. The mailer – not the literature inside – creates that critical first impression, speaking about … Continue reading

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5 Tips: Presentation Folder Structural Disasters to Avoid

I heard more than one actress on the Oscar Red Carpet give credit to Spanx as the key to her great look.  Great construction marries both form and function, and a great start is knowing which presentation folder designs fall … Continue reading

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5 Tips: What Designers Know about Great Presentation Folders

How do you design a standout presentation folder?  Designers have several tricks of the trade – what I call “special effects” – that you can use to create something really special for your company. Even better, an extraordinary folder doesn’t … Continue reading

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