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Category Archives: Design Tips
Paper Stock 101: How Paper and Print Work Together, Part 2
This is a continuation of my juicy interview with Matt Feldman on the relationship between paper stock and print. See below to link to the first part of the interview. Conformer: How does the scoring and folding required to make … Continue reading
Posted in Design Tips
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Paper Stock 101: How Paper and Print Work Together
Matthew Feldman is a good friend of Conformer and, as CEO of Millmar Paper, knows a heck of a lot about paper stock, particularly as it relates to print. He has established himself as a true industry innovator with the … Continue reading
Conformer Hall of Fame # 5: A Sample Kit That Screams Quality
With one foot solidly in the print industry, I see my fair share of marketing materials and sample kits from the print world. And I am often left unsettled. If our industry is to persuade others of the compelling value … Continue reading
File Prep 101: Fail-Proof Proofing
Proof review is usually the last time most customers see a job before delivery. This critical step, when done properly, prevents the unnecessary delay and expense of reprinting. The type of proof you receive will depend on the job specifications. … Continue reading
Posted in Cost Savings, Design Tips
Tagged cost-saving print tips, Digital proof, file preparation, how to proof, PDF proof, proofs
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File Prep 101: 5 Tips for Picture-Perfect Print Resolution
In marketing as in life, a picture is worth a thousand words. Marketers use photographs in print advertising and collateral material to create an emotional bond between the consumer and the product and to strengthen market position. Because most of … Continue reading
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File Prep 101: How to ‘Color Break’
This blog series , File Prep 101, is expressly written for people who oversee print-related projects but who may not have a formal education in graphic design. This blog series is intended to demystify design lingo and illuminate the pre-production … Continue reading
Posted in Cost Savings, Design Tips
Tagged 4c process, color break, pms colors, print file preparation
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Conformer Hall of Fame #3: A Packaging Party (on the Inside)
I get a depressing amount of ‘Hall of Shame’ candidates in the mail every week, that it comes as something of a shock to get a package that blows my hair back. Stella & Dot, a direct marketing jewelry … Continue reading
5 Tips: What Designers Know About Designing Mailers
Too often, companies spend considerable resources on marketing literature, yet they allow the mailroom to decide how to present these materials to their target market. The mailer – not the literature inside – creates that critical first impression, speaking about … Continue reading
Posted in Branding, Design Tips, Mailers / Envelopes
Tagged courier mailer, Custom printed packaging, mailer, paperboard mailer, QR Code, Tyvek
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5 Tips: Presentation Folder Structural Disasters to Avoid
I heard more than one actress on the Oscar Red Carpet give credit to Spanx as the key to her great look. Great construction marries both form and function, and a great start is knowing which presentation folder designs fall … Continue reading
5 Tips: What Designers Know about Great Presentation Folders
How do you design a standout presentation folder? Designers have several tricks of the trade – what I call “special effects” – that you can use to create something really special for your company. Even better, an extraordinary folder doesn’t … Continue reading
