Author Archives: Sari McConnell

About Sari McConnell

Sari oversees strategic partnership opportunities and heads up Conformer’s San Francisco office. Sari was formerly the managing director of a venture-backed music and multimedia agency in San Francisco and New York. She began her career in brand management at Hallmark Cards, Clorox, and LeapFrog. Sari is an appointed member of the Bay Area Regional Council of Northwestern University and is an active volunteer at her children’s schools. She received her MBA from the Kellogg School of Management and her B.A. from Northwestern University as well.

Maybe ‘Paperless’ Has Gone Too Far?

Domtar, “the sustainable paper company” has recently released a really short film that puts a very funny spin on the paperless movement allegedly sweeping the nation.  This video is a must-see! I say allegedly because going paperless is often (1) … Continue reading

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Conformer Sitcom: Brilliant Strategic Move Says WSJ

Did you see the Wall Street Journal‘s cover story on Dunder Mifflin branded copy paper? If you’re wondering why that name sounds familiar, it’s the paper company parodied on ‘The Office‘, now in its eighth season on television. The real … Continue reading

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Is E-Marketing Environmentally Friendly? Think Again.

I often hear the “paper is bad for the environment” perspective here in Silicon Valley, home of our West Coast office.   However, the more relevant question might be, “Compared to what?” Unless I missed the memo, sales and marketing … Continue reading

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U.S. Postal Carrier Union Hires Big Name Lobbyists

Make no mistake about it – USPS workers want a say in how the post office of the future will look. Understandable, given their jobs depend on it. But did anyone anticipate that the National Association of Letter Carriers (280,000 members) … Continue reading

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Crazy British Postal Worker Does USPS Huge Favor

Finally, some good news for the USPS.  A disgruntled British postal employee recently served as a good distraction.  The “distraction” involved nudity, crazy glue and disability benefits.  Don’t worry, this video is entirely safe to view at the office. -Sari … Continue reading

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Saving the USPS: The War on Capitol Hill

This Reuters article does a particularly good job of outlining the battles on Capitol Hill that will be fought on behalf of the USPS crisis.  In summary: The Democrats, led by President Obama’s plan, want to cut Saturday delivery, restructure … Continue reading

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Colbert Blames USPS’ Bad Business Model on Ben Franklin

Nobody puts it quite like Stephen Colbert.  Needless to say, his take on the USPS financial crisis is quite unique.  He devoted at least half of his show to the topic.  Enjoy his commentary below or read on for the … Continue reading

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Colbert asks ‘Why Should I Care if the USPS is Here or Not?’

Former postal worker, professor and author Dr. Phil Rubio offers Stephen Colbert two words as to why Americans should care if USPS deserves to continue to exist:  Universal Service. Stephen Colbert provided his quick-witted commentary:  “The post office is a … Continue reading

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Stephen Colbert Offers Brilliant Solution to the USPS Crisis

For those of you who do not follow The Colbert Report on Twitter, its host Stephen Colbert put in his two cents on solving the USPS financial crisis: @Stephenathome: Revenue problem, USPS? Have you considered mail trucks that are also … Continue reading

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Daily Show’s Jon Stewart Takes on the USPS Crisis

Jon Stewart is so good at what he does that I’ll just let him speak for himself.  He delivered 6 minutes of pure comedy last night on the Daily Show in his commentary about the USPS financial crisis.    Here’s … Continue reading

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