Author Archives: Marv Makofsky

About Marv Makofsky

Marvin spearheads Conformer’s R&D and product development initiatives. Marvin invented Conformer’s original patented construction and continues to broaden Conformer’s intellectual property portfolio. Under Marvin’s leadership, Conformer won the print industry’s most coveted Benny Award (2011), following a Printing Excellence and Knowledge (PEAK) award for ‘Best New Envelope’ (2005) and Grand PEAKs for five ensuing years. Marvin has been featured on CNN Radio, Newsday and trade publications as an industry visionary. A longtime community leader, Marvin currently oversees the “Plant-A-Row for the Hungry” program. Marvin graduated from Babson College.

Conformer Attends MTAC Innovation Symposium

At the invitation of Susan Plonkey, President of Mailing and Shipping Services, I attended MTAC, the Mailers’ Technical Advisory Committee for the United States Post Office. This group consists of suppliers and customers of the USPS and has been operating … Continue reading

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The Question is ‘What Are the Right Questions’

Let’s talk about one of the most important subjects that all companies tackle; how to deliver a corporate message to customers using clear language and compelling graphics.  Here are five primary questions that should be addressed by management and creative … Continue reading

Posted in Branding, Design Tips, Environmental | Leave a comment

10,000 Solutions: Don’t Let Marketing End at the Mailroom Door

Companies invest countless hours and great sums of money to make sure their brand is expressed correctly through their printed marketing materials, but more often than not, I find smart marketing people relying on “the mailroom guy” to determine which … Continue reading

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10,000 Solutions: Use Your Best Bait When Fishing

We all know how difficult it is to get business these days.  Those of us in the printing business have to be ready to provide our clients with anything they want printed.  I think it’s clear that we need to … Continue reading

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10,000 Solutions: Why I’m Allergic to Corrugate Boxes

After 35+ years of inventing packaging and printing solutions, I think I have developed an allergy to wasted money. I can smell it from a mile away. My all-time favorite overspending faux pas is the over-use of dependable, ever-present, and … Continue reading

Posted in Cost Savings, Mailers / Envelopes | Tagged , , | Leave a comment