Author Archives: Bob Makofsky

About Bob Makofsky

Bob runs operations and marketing and is Conformer’s resident postal expert. Bob has over a dozen years of entrepreneurial experience in the technology industry, in both marketing and business development roles ranging from negotiating $100 million-plus contracts nationally and abroad to developing marketing campaigns. He is regularly featured in print and packaging trade magazines on innovation. Bob is a competitive cyclist and longtime member of the Century Road Club Association in Central Park, competing in the Empire State Games (2007, 2008). Bob graduated from the University of Denver.

#1 Tip to Reduce Postage – Smaller Packaging

Until recently, if you were shipping a carton under three cubic feet, none of the carriers cared much about your box size – it was all about weight. Today, the major carriers have wised up – they want full packages … Continue reading

Posted in Commercial Plus Cubic, Cost Savings, Mailers / Envelopes, Parcel Select Lightweight, Postal Info, Priority Mail | Leave a comment

Shipping Parcels Under 1 Pound? You Need Parcel Select Lightweight

Parcel Select Lightweight is an excellent alternative to Priority Mail as it allows customers to ship lightweight packages from 3.5 to 16 ounces at a per ounce rate, nearly half the price of USPS, UPS, and FedEx grounds services. Conformer … Continue reading

Posted in Cost Savings, Mailers / Envelopes, Parcel Select Lightweight, Postal Info, Priority Mail | Leave a comment

Uncovering Hidden Savings within USPS Commercial Plus Cubic

If you ship small parcels, you need to know about Commercial Plus Cubic USPS launched Commercial Plus Cubic rates a few years ago. Unfortunately USPS has done a limited job of marketing and educating their commercial customers about who should … Continue reading

Posted in Commercial Plus Cubic, Cost Savings, Mailers / Envelopes, Priority Mail | Leave a comment

Stephen Colbert Supports Consumers for Paper Options

Last month, Consumers for Paper Options got some light hearted exposure on The Colbert Report.  If you’re not familiar with Consumers for Paper Options, it’s a lobbying group set up by the Envelope Manufacturers Association, who Colbert credits with, “Pushing … Continue reading

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FedEx CEO Blames Customers Shoddy Packaging

In a recent Wall Street Journal article, FedEx CEO Fred Smith took e-retailers to task over poor packaging practices.  In an effort to share the blame for lost, damaged, and delayed deliveries over the 2013 holiday season, Mr. Smith pointed … Continue reading

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Steep Discount on USPS Priority Mail Rates

Commercial Plus Cubic – Little known USPS discount that could save you bundles. The USPS launched Commercial Plus Cubic rates in 2011 with little fanfare and minimal consumer or USPS employee education.  If you Google “Commercial Plus Cubic” – you … Continue reading

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Top Notch Client Art – Third Consecutive Award

No doubt about it, talented graphic designers know how to balance striking imagery with confident restraint.  In the case of Ernst & Young, their 2013 Entrepreneur of the World Gala Conformer Portfolio communicates self-assurance, prestige, and status.  The art is … Continue reading

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“The reports of my death are greatly exaggerated.”

Recent chatter among my non-envelope industry friends reminds me of Mark Twain’s famously misquoted quote, “The reports of my death are greatly exaggerated.” Just yesterday, in response to National Envelopes bankruptcy filing, the Dallas News quoted Envelope Manufacturers Association front-man … Continue reading

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Parcels to Eclipse Mail Volume within 10 Years

In a May of 2012 a report titled Focus on the Future published by the International Post Corporation and The Boston Consulting Group there is strong support for the USPS and international Posts to shift focus towards consumer demand for … Continue reading

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USPS Pursuing New Packaging for Priority Mail

I recently attended an Envelope Manufacturers of Association (EMA) webinar featuring Gary Reblin, Vice President of Domestic Products, USPS. Reblin is responsible for the growth and development of all postal mailing products and services and customer service improvements.  The EMA … Continue reading

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