Stephen Colbert Supports Consumers for Paper Options

Last month, Consumers for Paper Options got some light hearted exposure on The Colbert Report.  If you’re not familiar with Consumers for Paper Options, it’s a lobbying group set up by the Envelope Manufacturers Association, who Colbert credits with, “Pushing the pushing the envelope, envelope since 1933.”


While Colbert peppers his segment with his usual quick wit humor, he does land a sharp jab on the anti-paper movement with, “First they take our paperwork. What’s next, our liquid paper? Pretty soon they’ll come for our toilet paper, and I for one don’t want to use something digital to clean my analog.”

In our shift to a paperless society, we need to be careful we’re not marginalizing people without access to electronic forms of communications. As Consumers for Paper Options website states, “We can go digital without discriminating against Americans who may not, or cannot, use technology. By getting this right, we will bridge the digital divide and achieve significant efficiency gains—without shifting costs to consumers who can least afford them.”

Paper consumption will continue to decline over the coming decades, but here’s a great illustration to remind us why a paperless society may be a bit of an overstatement –

-Bob Makofsky at

About Bob Makofsky

Bob runs operations and marketing and is Conformer’s resident postal expert. Bob has over a dozen years of entrepreneurial experience in the technology industry, in both marketing and business development roles ranging from negotiating $100 million-plus contracts nationally and abroad to developing marketing campaigns. He is regularly featured in print and packaging trade magazines on innovation. Bob is a competitive cyclist and longtime member of the Century Road Club Association in Central Park, competing in the Empire State Games (2007, 2008). Bob graduated from the University of Denver.
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