I say allegedly because going paperless is often (1) not practical (2) not optimal or (3) is not actually the most sustainable choice you can make (see my article on which industry plants more trees vs. consumes more energy, the paper or the email industry).
And how about all of those wonderful paper-based packages you’re now sending/receiving in the mail in advance of gift-giving season? You can certainly think a lot smarter about your packaging options (say, one that can be recycled and doesn’t require fill like a Conformer mailer) but you still need paper to mail out all of those gifts at year end.
So why go to extremes when you can simply be smarter about your paper consumption and get a lot more sustainable bang for your buck.
-Sari McConnell at email@example.com