Maybe ‘Paperless’ Has Gone Too Far?

Posted on November 29, 2011 by Sari McConnell

Domtar, “the sustainable paper company” has recently released a really short film that puts a very funny spin on the paperless movement allegedly sweeping the nation.  This video is a must-see!

I say allegedly because going paperless is often (1) not practical (2) not optimal or (3) is not actually the most sustainable choice you can make (see my article on which industry plants more trees vs. consumes more energy, the paper or the email industry).

And how about all of those wonderful paper-based packages you’re now sending/receiving in the mail in advance of gift-giving season?  You can certainly think a lot smarter about your packaging options (say, one that can be recycled and doesn’t require fill like a Conformer mailer) but you still need paper to mail out all of those gifts at year end.

So why go to extremes when you can simply be smarter about your paper consumption and get a lot more sustainable bang for your buck.

-Sari McConnell at smcconnell@conformer.com

About Sari McConnell

Sari oversees strategic partnership opportunities and heads up Conformer’s San Francisco office. Sari was formerly the managing director of a venture-backed music and multimedia agency in San Francisco and New York. She began her career in brand management at Hallmark Cards, Clorox, and LeapFrog. Sari is an appointed member of the Bay Area Regional Council of Northwestern University and is an active volunteer at her children’s schools. She received her MBA from the Kellogg School of Management and her B.A. from Northwestern University as well.
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