Conformer Hall of Shame #13: Bubble Mailer Failure (Great Video!)

Microsoft ran a viral campaign years ago that recently resurfaced on YouTube.  Its intention, I think, was to persuade the public to abandon paper altogether.  Alas, paper usage has outlasted their campaign.

This hilarious video did succeed in brilliantly illustrating how awkward the bubble mailer can be, and questions why we put up with it. I mean, it’s not even recyclable. The truth is, we still live in a paper-bound environment. That means making better choices: using products that work better, look better, and are more environmentally friendly. (Sorry, bubble mailer, you fail on all three.)

Many thanks to one of our favorite Conformer fans who brought this great video to our attention this morning:  “I saw this (video) and thought of you and your blog. If they had been using Conformer mailers, this wouldn’t have been a problem,”  said Nicole R. Benner | Client Events Manager | Blank Rome LLP.

-Sari McConnell at smcconnell@conformer.com

About Sari McConnell

Sari oversees strategic partnership opportunities and heads up Conformer’s San Francisco office. Sari was formerly the managing director of a venture-backed music and multimedia agency in San Francisco and New York. She began her career in brand management at Hallmark Cards, Clorox, and LeapFrog. Sari is an appointed member of the Bay Area Regional Council of Northwestern University and is an active volunteer at her children’s schools. She received her MBA from the Kellogg School of Management and her B.A. from Northwestern University as well.
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