Try Googling “USPS Damaged My Package”

USPS Damaged My Package

Yesterday the USPS delivered a package from Amazon in a corrugated box that looked like it been tossed into a cage of chimpanzees just before feeding hour.  Normally, you think of corrugated boxes as being on the indestructible side of the packaging family.  And because of this — despite much higher postage costs — we often gravitate to this kind of packaging for added protection.

Chimpanzees 1, Hardcover Book, 0.

I don’t know what mail carriers (and I’m including UPS and FEDEX here) are doing with our parcels during transit beyond overcharging us for handling, but I’ve received some packages in some truly dreadful condition lately.  And if you feel like getting your hair blown back, try googling “USPS Damaged My Package”.  I am not alone.  I feel bad for the eBay sellers and the Amazon resellers whose livelihoods depend largely on the mail service.

Given these facts, the condition of the package itself is not as critical as whether or not that package protected the contents.  And here, Amazon is to blame, not the USPS.  There was way too much excess capacity and internal shift in the box containing my book order.  Because of the excess capacity in the box, the internal shift subjected the books to every bump and bruise incurred by the box itself.  These photos show you exactly what happened to the books along the way.

Is it a book or a paper airplane?

So how do you ensure your package survives the postal journey?

  • Do not be lured into an oversized package that boasts protection.
  • Whatever packaging option you choose, the packaging solution must conform to its contents to minimize the shift.
  • Use packaging that is sized correctly to the contents, and if it’s not, use eco-friendly fill to make up the difference.

These guidelines can’t guarantee a safe journey among the chimpanzees, but they dramatically improve the odds.

Sari McConnell at smcconnell@conformer.com

About Sari McConnell

Sari oversees strategic partnership opportunities and heads up Conformer’s San Francisco office. Sari was formerly the managing director of a venture-backed music and multimedia agency in San Francisco and New York. She began her career in brand management at Hallmark Cards, Clorox, and LeapFrog. Sari is an appointed member of the Bay Area Regional Council of Northwestern University and is an active volunteer at her children’s schools. She received her MBA from the Kellogg School of Management and her B.A. from Northwestern University as well.
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