How do you design a standout presentation folder? Designers have several tricks of the trade – what I call “special effects” – that you can use to create something really special for your company. Even better, an extraordinary folder doesn’t need to cost you any more than an ordinary one.
These tips will help you attain presentation folder greatness.
- Treat the interior space of the folder as valuable real estate. Your documents may cover up this space before your client removes them from the folder… then voilà! Feature your client list, testimonials or marketing copy.*
- Finish the folder… aqueous finish that is. Aqueous finish seals in the color printed on blank stock. Many pocket folders are finished with glossy finish by default, but you have options. The color can be sealed with an aqueous finish – gloss, satin, or matte – just like house paint. Or you can go for UV Gloss with a super shiny finish. Conversely, if you’ve chosen a dark folder color, consider a satin finish to reduce signs of fingerprinting. Just be sure the finish fits the personality of your business. Travel industry? Gloss. Insurance? Matte.
- Add sparkle to your folder design with UV spot. Folder designers are very familiar with using embossment or foil stamping to make a logo pop. But consider UV spot for a more modern look. It can add high gloss shine in a precise place, like right on top of your logo. And finish the folder underneath in matte aqueous for the strongest contrast.
- Create texture using linen stocks or embossment to add interest and perceived value, particularly if you have a conservative color palette. Or dress up your look with a pearlized linen (which is FSC-certified, too).
- If your corporate colors are dark (see Brand Building Great Presentation Folder Design story) and you want a guaranteed crack-free finish, check out Xtreme Coated Cover paper stock. It’s the only paper I know of with a crack-free guarantee.
* If you use a tint of your PMS color plus the PMS color itself, you can create nice contrast while still running a one-color job…which can save you money.
Sari McConnell at firstname.lastname@example.org