Did anybody catch Jon Stewart’s latest inductee to the Pantry of Shame on “The Daily Show” last night?
The Del Monte Single-Serve Banana, an individual banana (wait for it…) wrapped in plastic.
As you know, we’re big fans of “right packaging,” not overpackaging. And the banana is Mother Nature’s best example of right packaging: biodegradable, durable, conforms to fit contents perfectly.
“So what function,” as Jon Stewart nails it home, “does the bag serve that the peel does not currently serve? A product for people who love bananas but hate their biodegradability?”
Jon Stewart challenges us to think differently about the status quo in politics and media coverage five days a week. Our hats are off to Mr. Stewart today for challenging America to think differently about its packaging choices, too.
And we’ve got a few ideas of our own. See our 6 Tips to Avoid Overpackaging.
–Sari McConnell at email@example.com