5 Tips: Presentation Folder Structural Disasters to Avoid

I heard more than one actress on the Oscar Red Carpet give credit to Spanx as the key to her great look.  Great construction marries both form and function, and a great start is knowing which presentation folder designs fall flat.  Here are my Top 5:

1. The Box Pocket

Why Avoid: A mini box built into a capacity folder is great in theory, but it takes a terrible beating in reality.  Unlike a sturdier shoebox, the box pocket folder collapses under its own weight (even if you use 18pt paper stock).  Once these folders get stacked, filed away or – God forbid mailed – they begin to fail almost immediately.  They’re bulky to ship and store, so you’ll pay extra for this bad choice.

2. The Zippered Pocket

Why Avoid:  These delicate cuts may give you extra room in the pocket, but giving these cuts a little tug (i.e., use it) rips the pocket wide open.

3. Reinforced Edges with T-shaped cuts

Why Avoid: The pockets need to be the strongest part of the folder to hold the weight of your materials.  So why you’d cut into the pocket and create a weak spot precisely where it needs solid construction is beyond me.

4. The Presentation Folder Wrap

Why Avoid: This presentation folder wraps the contents with flaps instead of pockets.  You often see this no-no in tri-fold pocket folder design.  This folder is guaranteed to deposit its contents in your lap when you open it, as its lack of construction is expressly designed to do so.

5. The Plastic Laminator

Why Avoid: All that good stuff about “going green,” eco-friendly and FCS-certified gets tossed out the window when you coat a paperboard folder in plastic lamination.  Fusing paper and plastic together makes your folder 100% NOT recyclable, just like a diaper in a landfill.

Sometimes making a great choice is knowing what not to choose.

Sari McConnell at smcconnell@conformer.com

About Sari McConnell

Sari oversees strategic partnership opportunities and heads up Conformer’s San Francisco office. Sari was formerly the managing director of a venture-backed music and multimedia agency in San Francisco and New York. She began her career in brand management at Hallmark Cards, Clorox, and LeapFrog. Sari is an appointed member of the Bay Area Regional Council of Northwestern University and is an active volunteer at her children’s schools. She received her MBA from the Kellogg School of Management and her B.A. from Northwestern University as well.
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