Try It, You’ll Like It

As anybody in new product development or technology can tell you, it’s challenging to get people to try a product they’ve never seen in action before.  We at Conformer Products can attest to this issue, which is why product sampling is our most important marketing tactic.  Because despite our website, the photo gallery and the videos, people still want to touch the product with their own two hands.  And if you’ve got a good product, sampling is a great way to go.

That’s why a featured packaging innovation from Anton Steeman’s Best in Packaging blog caught my attention.  If you scroll down to the bottom of this article, you’ll see TinyBottles, a set of 50 mL test tube-like samples of wine that can be shipped to you.  This sampling kit enables you to sample new wines from the San Francisco region far from the tasting room.  Interestingly, this innovation comes from a company called Crushpad, which is in the business of helping winemakers market and sell their wines.

How important is sampling in your business?  Take our poll and tell us![polldaddy poll=4303967]

-Sari McConnell at smcconnell@conformer.com

About Sari McConnell

Sari oversees strategic partnership opportunities and heads up Conformer’s San Francisco office. Sari was formerly the managing director of a venture-backed music and multimedia agency in San Francisco and New York. She began her career in brand management at Hallmark Cards, Clorox, and LeapFrog. Sari is an appointed member of the Bay Area Regional Council of Northwestern University and is an active volunteer at her children’s schools. She received her MBA from the Kellogg School of Management and her B.A. from Northwestern University as well.
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