Hall of Fame #1: Leading by Example

After nine Hall of Shame blog posts where we have poked holes in corporations’ missed marketing opportunities, postal blunders, and environmental lapses, I received a mailing today worth highlighting for its excellent execution.

Dupli Metallic Envelope with PURL

Dupli, a Syracuse, NY-based envelope and marketing collateral printer, did a great job bridging the offline and online worlds with a recent promotional mailing. Besides the… integrated a personalized URL, a QR code, and custom message, along with an intriguing offer to win an iPad for completing a web survey.

Dupli envelope and offer

Separating themselves from the clutter of everyday mail, Dupli used the envelope to promote their marketing message.  They proved that envelopes are more than simple message carriers, but vehicles for interactive communications.

-Bob Makofsky at bmakofsky@conformer.com

About Bob Makofsky

Bob runs operations and marketing and is Conformer’s resident postal expert. Bob has over a dozen years of entrepreneurial experience in the technology industry, in both marketing and business development roles ranging from negotiating $100 million-plus contracts nationally and abroad to developing marketing campaigns. He is regularly featured in print and packaging trade magazines on innovation. Bob is a competitive cyclist and longtime member of the Century Road Club Association in Central Park, competing in the Empire State Games (2007, 2008). Bob graduated from the University of Denver.
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