“For Sale: Baby Shoes, Never Used.”

The shortest story ever written, by Ernest Hemingway, is just six powerful words.  At an innovation conference I attended last night, the power of stories kept resurfacing.  I should know this intuitively since I spend most evenings in our oversized blue chair reading to my boys, their attention focused and their eyes aglow with each story.  But no, it took a conference for me to translate this evening ritual into a powerful business insight.  I’m all for a well-written bullet point, but a good story trumps a bullet point every time, doesn’t it?  Imagine telling a good story to your customers, their attention focused and their eyes aglow…

I’m challenging myself to tell stories this month.  It’s going to require me to de-bulletize my brain.  Not so easy.

-Sari McConnell at smcconnell@conformer.com

About Sari McConnell

Sari oversees strategic partnership opportunities and heads up Conformer’s San Francisco office. Sari was formerly the managing director of a venture-backed music and multimedia agency in San Francisco and New York. She began her career in brand management at Hallmark Cards, Clorox, and LeapFrog. Sari is an appointed member of the Bay Area Regional Council of Northwestern University and is an active volunteer at her children’s schools. She received her MBA from the Kellogg School of Management and her B.A. from Northwestern University as well.
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