The shortest story ever written, by Ernest Hemingway, is just six powerful words. At an innovation conference I attended last night, the power of stories kept resurfacing. I should know this intuitively since I spend most evenings in our oversized blue chair reading to my boys, their attention focused and their eyes aglow with each story. But no, it took a conference for me to translate this evening ritual into a powerful business insight. I’m all for a well-written bullet point, but a good story trumps a bullet point every time, doesn’t it? Imagine telling a good story to your customers, their attention focused and their eyes aglow…
I’m challenging myself to tell stories this month. It’s going to require me to de-bulletize my brain. Not so easy.
-Sari McConnell at smcconnell@conformer.com