Canvas Magazine Repackages Great Advice

I’m a little in love with this new print magazine, Canvas, that my colleague Matt Feldman at Millmar Paper introduced to me.  Today, I spotted a call-out box entitled, “Let them know you have it” in a back issue focused on the Next New Thing.  The article addressed selling ancillary product to your core business as a means of bouncing back faster from the recession.  I thought the message was so smart and obvious at the same time.

It boils down to this — feature the new product on a unique landing page of your website, display it in your office, and sample the product to your customers.  In other words, let them know you have it!

-Sari McConnell at

About Sari McConnell

Sari oversees strategic partnership opportunities and heads up Conformer’s San Francisco office. Sari was formerly the managing director of a venture-backed music and multimedia agency in San Francisco and New York. She began her career in brand management at Hallmark Cards, Clorox, and LeapFrog. Sari is an appointed member of the Bay Area Regional Council of Northwestern University and is an active volunteer at her children’s schools. She received her MBA from the Kellogg School of Management and her B.A. from Northwestern University as well.
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