Hall of Shame #6: Environmentally Offensive

Do you ever get a package in the mail that feels like environmental waste just got dumped at your front door?

These contents — totally no more than 4″ long and 2″ wide —  arrived:

-inside a styrofoam wrapper which was then…

-laid to rest in a bed of styrofoam noodles stting in…

– a 6″ x 8″ corrugated box that is 4.5″ deep! 

I guess they needed a box big enough to hold all of those noodles. 

With the number of environmentally friendly solutions out there, it takes a lot of effort (or perhaps no effort at all) to make this strong of a brand statement to your customers.  And when I say statement, I don’t mean a good one.

Send us your own offensive images, and we’ll post them.

-Sari McConnell at smcconnell@conformer.com

About Sari McConnell

Sari oversees strategic partnership opportunities and heads up Conformer’s San Francisco office. Sari was formerly the managing director of a venture-backed music and multimedia agency in San Francisco and New York. She began her career in brand management at Hallmark Cards, Clorox, and LeapFrog. Sari is an appointed member of the Bay Area Regional Council of Northwestern University and is an active volunteer at her children’s schools. She received her MBA from the Kellogg School of Management and her B.A. from Northwestern University as well.
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