A Terrific Backhanded Compliment

I got a terrific backhanded compliment on Friday from a good friend and respected colleague in the human resources industry who handles a lot of training materials.  “I’ve always known about your envelope business”, she said, “but I was never particularly impressed by it.  Until now.”  That “now” moment occurred at that lunch, when I put a Conformer poly portfolio in her hand for the first time.

This is what we call a good learning opportunity.  Take my friend’s previously well disguised indifference to my entrepreneural endeavor.  That’s my fault.  She just assumed that a Conformer envelope was just a modest modification of a ubiquitous product…not sexy, not exciting, not worth pondering deeply.  It’s near to impossible for a customer to describe you a product they want that doesn’t yet exist.  It’s almost as challenging for an innovator to describe a breakthrough innovation without showing you how it works. 

So I can blog all day long, but if you’ve never had  a Conformer product in your hand, stop reading and ask us for a sample.  Put samples in the hands of the influential people in your business and your industry.  And just maybe you’ll get a backhanded compliment too. 

Sari McConnell at smcconnell@conformer.com

About Sari McConnell

Sari oversees strategic partnership opportunities and heads up Conformer’s San Francisco office. Sari was formerly the managing director of a venture-backed music and multimedia agency in San Francisco and New York. She began her career in brand management at Hallmark Cards, Clorox, and LeapFrog. Sari is an appointed member of the Bay Area Regional Council of Northwestern University and is an active volunteer at her children’s schools. She received her MBA from the Kellogg School of Management and her B.A. from Northwestern University as well.
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0 Responses to A Terrific Backhanded Compliment

  1. Kerrie Halmi says:

    It’s all true–I am that very tactful friend! It’s a great product…especially once you see it!

  2. Greg Barber says:

    I am an Environmental Printer with several websites and I have been to your office. This email from you, made me re think your product line.

    Especially, the picture of the two boxes taped together and all the plastic inside.

    I want to come to your office again and have you show me the Conformer Envelope those products should have gone in.

    I write a Green Printing Tip once a week and I want a new tip, before the Holidays, to be about your product lines.

    Greg Barber

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