Cheaper Than Cheap

Two weeks ago, I helped my Kindergartener assemble his penny Valentine’s Day cards for his classmates. His teacher had set up a post office in the classroom so that the kids could stamp, sort, process, and deliver all of the “mail” to each child’s mailbox. Pretty cute, huh?

So I open the penny Valentine’s box for my son and there are NO ENVELOPES inside the box…only 2×3 cards. How cheap is that? First of all, penny Valentine’s Day cards haven’t been a penny each for quite some time now. And second, no envelopes?valentines_cropped1

Luckily, I had a stash of small-enough Conformer envelopes to do the job laying around the house. The Conformer envelopes “expanded to fit” a lollipop and the card for each of my son’s classmates. Phew! Crisis averted.

There’s a lesson in here somewhere that’s tied into the recession. You can strip away all of your costs down to less than the bare essentials… but you’re still going to need something to deliver the goods. And make sure you’re factoring in the lollipop.

by Sari McConnell

About Sari McConnell

Sari oversees strategic partnership opportunities and heads up Conformer’s San Francisco office. Sari was formerly the managing director of a venture-backed music and multimedia agency in San Francisco and New York. She began her career in brand management at Hallmark Cards, Clorox, and LeapFrog. Sari is an appointed member of the Bay Area Regional Council of Northwestern University and is an active volunteer at her children’s schools. She received her MBA from the Kellogg School of Management and her B.A. from Northwestern University as well.
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